1/2021 (Volume 13)
Abstract: The pandemic situation prevailing around the world has weakened all areas of society as a whole. It has caused significant changes that, in the long term, certainly do not contribute to economic happening. This paper deals with the impact of the pandemic crisis on the level of interest and consumer behaviour on discount portals operating at Slovak market as an important element of sales promotion. The analytical part of the paper provides an analytical view of the development of selected factors related to website attendance of discount portals as a potential purchase market. The results bring a clear consensus that the pandemic situation, together with its strict restrictions significantly eliminates the interest in buying through discount portals.
Keywords: Discount portals. Covid-19. Pandemic situation. Visit rate.
Abstract: The paper discusses the problem of the correct setting of a business plan in a manufacturing company in the automotive sector. The aim of the work was to point out the significant penetration of economic standards in the IATF technical standard, to point out its requirements and possible implementations on examples. Based on the facts, the aim was to formulate specific questions that each similar company should ask and to derive measures in terms of optimization from the answers.
Keywords: Business plan, IATF, Risks, Competences, SWOT, Processes, Knowledge, KPI.
Abstract: E-commerce plays an important role in today's world of commerce. Many customers shop online. The e-commerce is booming mainly because today's consumers use the Internet on a daily basis, they like to try new things, brands and products, but they are also modern, demanding and like convenience. The aim of this paper is to identify Generation Y consumer behavior when purchasing goods and services. Based on the above analyzes, it can be stated that Millennials buy goods and services online several times in six months. Based on the average value/ median, it can be stated that the least frequently purchased items are lottery, auto-moto, music, PC and insurance. On the other hand, the most frequently bought clothes and jewellery, services such as cinema tickets, holidays or tickets for cultural events, travel tickets or cosmetics and perfumes
Keywords: e-commerce, purchase, consumer behavior, millennials.
Abstract: The paper is about the transformation and possible complications from the ISO / IEC27001 standard to the TISAX standard. The aim of the work is to point out the differences of similar but still different two standards, the modern attitudes of automobiles in order to create a standard that is not only in the financial but also in the automotive world and will bring a high level of information and personal data protection. Information security management is becoming a direct part of business as such and directly supports secure communication and protection of trade secrets.
Keywords: ISO/ IEC 27001, TISAX, information security, information exchange, personal data, protection.
Abstract: The aim of the research was to identify and specify the differences and connections between the assessment of selected attributes of sensory marketing and selected socio-demographic characteristics of customers. Mutual gender differences and connections within the age of the respondents were characterized. The goal was realized through the questionnaire method and the results were processed in the SPSS statistical program. In the context of the topic of sensory marketing, there was examined the existence of statistically significant differences in selected attributes of sensory marketing between men and women. By examining statistically significant relationships in selected attributes of sensory marketing in terms of age, there was found statistical significance in the attribute of visual marketing.
Keywords: Sensory marketing. Socio-demographic characteristics. Customers.
Abstract: The paper deals with the issue of human resources management during the Covid-19 pandemic and provides a theoretical and analytical view of the most important trends in the field. At the theoretical level, the paper describes the process of human resource management, its basic practices and assesses the influence the global pandemic caused by Covid-19 has on the current business environment. At the same time, the paper points to the results of a global survey of “top 10” trends in human resource management at a time of the global pandemic. The paper also presents the results of research which was carried out on a sample of human resource managers working in companies operating in the Slovak Republic in the IT and communications sector, the services sector, trade and other areas of business. For research purposes, a research hypothesis was established. The aim of the hypothesis was to examine the existence of a statistically significant relationship between the industry in which the surveyed company operates and the degree of significance of current trends in human resources management as important implications of the global pandemic Covid-19. The hypothesis was verified by correlation analysis using the methods of inductive statistics. In the context of dramatic changes in connection with the Covid-19 pandemic, organizations not only in Slovakia but around the world must respond to change and adapt to new trends.
Keywords: Human resources management, global covid-19 pandemic, implications, current trends.
Abstract: The aim of this paper was to point out the importance of performance controlling and its tools in increasing the performance of enterprises and keeping them on the market in a given business environment. The aim of the research was to point out the importance and benefits of the Data Envelopment Analysis (DEA) method for the performance controlling of enterprises. The DEA method has been applied as a tool to increase the performance of enterprises in several domestic and foreign studies. A sample of 292 heat management enterprises in Slovakia was used to meet the above objective. These are enterprises that have performance problems, as a result of which they are not competitive and might go bankrupt in a given business environment. It has been confirmed that the DEA is an important tool in performance controlling, as it provides performance-weak enterprises with target values of selected key performance indicators. The paper uses the DEA model in the field of performance controlling. As a result, DEA became an important tool in the issue of performance controlling.
Keywords: business, controlling, Data Envelopment Analysis, Economic Value Added, performance.